The Jobs to Be Done Playbook

The Jobs to Be Done Playbook (Paperback)

34.94 USD 39.99 USD -13%

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Author: Jim Kalbach

Publisher: Two Waves Books

Published: 7 Apr 2020

ISBN13: 9781933820682

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice&;to&;have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering...

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